Nutritional shops have become increasingly popular in recent years, as people have become more concerned about their health and well-being. These shops offer a variety of health products and supplements, targeting different aspects of a person’s well-being. From vitamins and minerals to sports nutrition and weight loss products, these shops have something for everyone.  

While these shops may initially seem like just another trend, they offer numerous benefits that can greatly improve a person’s overall health and lifestyle. First and foremost, nutritional shops offer a wide range of high-quality health products that are not readily available in traditional supermarkets. These products are carefully selected and are specifically designed to improve overall health and well-being. When people shop at these stores, they can be assured that they are getting the best possible products for their health needs. 

As a small business owner, Melissa Bolding, owner of Encouraging Nutrition in Marion, AL, has always been passionate about providing quality products and services to her community. While expanding The Print Shop, they had an open storefront that could be utilized. As they explored different ideas, they realized that there was a growing trend in nutritional drinks and saw an opportunity to fulfill this need. That is how Melissa’s journey with her nutritional drink business began. One of the first questions people often ask is what sets their drinks apart from other similar products on the market. The answer to the question is they are a Herbalife distributor, meaning that they are provided with guidelines for their drinks to ensure that customers know exactly what they are getting when they purchase from them. Whether it’s at the Encouraging Nutrition store or one of the sister stores, customers can trust that drinks have been carefully crafted and are of the highest quality. “We pride ourselves in using all Herbalife products to ensure our nutrition benefits match what the customers expect when purchasing our products,” Melissa said. 

When asked how they come up with new flavors for her drinks she responded by saying that most of the time they use the menu provided to us by Herbalife; however, they also love experimenting with new flavors based on what they like or what our customers ask for. They believe in listening to our customers’ feedback and constantly improving their menu to cater to their tastes. Their business also caters to different dietary restrictions and preferences such as vegan or gluten-free. Their Meal Replacement Shakes are dairy-free and most of our teas have very little sugar, making them diabetic-friendly. They want to ensure that everyone can enjoy their drinks and still stick to their dietary needs.  

A major part of her business is educating consumers on the benefits of the nutritional drinks and their role in a healthy diet. She also makes sure to put all the nutrition facts on their menu and if a customer has any concerns, they coach them through their decision.  

Additionally, through Herbalife, Melissa and her team also receive periodic trainings by nutrition experts on their products, which keeps them up to date and knowledgeable.  

Nowadays, with the rise of the health and wellness trend, they see their business evolving in the future. They hope to continue providing nutritious drinks for years to come and expand their menu to cater to different needs and preferences.  

When it comes to sourcing their ingredients, they use all Herbalife products. They believe in the standards and quality that Herbalife maintains and it reflects in their drinks. They have so many success stories from customers who have seen positive results by incorporating their nutritional drinks into their daily routines. Many of the customers have replaced one meal a day with one of the teas or shakes and have had great weight loss success.  

One concern that they sometimes face is skepticism about the effectiveness of nutritional drinks. To address this, they don’t pressure or convince anyone to try their drinks. Their loyal customers are their best advocates and they spread the word about the products offered and their positive experiences.  

Another aspect that is taken into consideration by her store is affordability.  Prices are set by Herbalife, but they try to offer as many discounts as possible to make drinks accessible to a wide range of consumers.  

They are always working on new flavors and products to keep customers excited and satisfied. A new menu is released every holiday season, and they also have a tea for each of our local schools coming soon!  

As Melissa and her team with Encouraging Nutrition continue to grow and evolve, they will remain dedicated to providing the community with high-quality and healthy options for their nutritional needs.